{"id":36,"date":"2025-12-17T00:14:04","date_gmt":"2025-12-17T00:14:04","guid":{"rendered":"https:\/\/girisimhukuku.com\/blog\/?p=36"},"modified":"2025-12-17T00:14:05","modified_gmt":"2025-12-17T00:14:05","slug":"internet-reklamlarinda-rakip-markanin-adini-kullanmak-yasak-mi","status":"publish","type":"post","link":"https:\/\/girisimhukuku.com\/blog\/internet-reklamlarinda-rakip-markanin-adini-kullanmak-yasak-mi\/","title":{"rendered":"\u0130nternet reklamlar\u0131nda rakip markan\u0131n ad\u0131n\u0131 kullanmak yasak m\u0131?"},"content":{"rendered":"<p>\u00d6zellikle Google Ads gibi arama motoru reklamc\u0131l\u0131\u011f\u0131nda, rakip firman\u0131n markas\u0131n\u0131 &#8220;anahtar kelime&#8221; (keyword) olarak se\u00e7mek s\u0131k\u00e7a g\u00f6r\u00fclen bir stratejidir. Sadece anahtar kelime olarak rakip markay\u0131 se\u00e7mek tek ba\u015f\u0131na marka tecav\u00fcz\u00fc say\u0131lmayabilir. Ancak, reklam metninde rakip markan\u0131n ad\u0131 ge\u00e7iyorsa, kullan\u0131c\u0131da bu reklam\u0131n rakip firmayla ba\u011flant\u0131l\u0131 oldu\u011fu izlenimi yarat\u0131l\u0131yorsa veya rakibin tan\u0131nm\u0131\u015fl\u0131\u011f\u0131ndan haks\u0131z bir fayda sa\u011flan\u0131yorsa, bu durum hem marka ihlali hem de haks\u0131z rekabet kabul edilir. S\u0131n\u0131r, t\u00fcketicinin hangi siteye t\u0131klad\u0131\u011f\u0131n\u0131 kar\u0131\u015ft\u0131rmamas\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6zellikle Google Ads gibi arama motoru reklamc\u0131l\u0131\u011f\u0131nda, rakip firman\u0131n markas\u0131n\u0131 &#8220;anahtar kelime&#8221; (keyword) olarak se\u00e7mek s\u0131k\u00e7a g\u00f6r\u00fclen bir stratejidir. Sadece anahtar kelime olarak rakip markay\u0131 se\u00e7mek tek ba\u015f\u0131na marka tecav\u00fcz\u00fc say\u0131lmayabilir. Ancak, reklam metninde rakip markan\u0131n ad\u0131 ge\u00e7iyorsa, kullan\u0131c\u0131da bu reklam\u0131n rakip firmayla ba\u011flant\u0131l\u0131 oldu\u011fu izlenimi yarat\u0131l\u0131yorsa veya rakibin tan\u0131nm\u0131\u015fl\u0131\u011f\u0131ndan haks\u0131z bir fayda sa\u011flan\u0131yorsa, bu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-girisim-hukuku-soru-cevap"],"_links":{"self":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":1,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}