{"id":20,"date":"2025-12-17T01:14:36","date_gmt":"2025-12-17T01:14:36","guid":{"rendered":"https:\/\/girisimhukuku.com\/blog\/?p=20"},"modified":"2025-12-17T01:14:37","modified_gmt":"2025-12-17T01:14:37","slug":"marka-nedir-ve-neden-tescil-edilmelidir","status":"publish","type":"post","link":"https:\/\/girisimhukuku.com\/blog\/marka-nedir-ve-neden-tescil-edilmelidir\/","title":{"rendered":"Marka nedir ve neden tescil edilmelidir?"},"content":{"rendered":"<p>Marka, bir i\u015fletmenin mal veya hizmetlerini, di\u011fer i\u015fletmelerin mal veya hizmetlerinden ay\u0131rt etmeyi sa\u011flayan; ki\u015fi adlar\u0131, s\u00f6zc\u00fckler, \u015fekiller, renkler, harfler, say\u0131lar, sesler ve hatta mallar\u0131n bi\u00e7imi gibi her t\u00fcrl\u00fc i\u015farettir. Marka, m\u00fc\u015fterinin zihnindeki g\u00fcven ve kalitenin simgesidir. Tescil, bu simge \u00fczerindeki hak sahipli\u011fini devlet g\u00fcvencesine al\u0131r. Tescilsiz bir markay\u0131 kullanmak m\u00fcmk\u00fcnd\u00fcr ancak risklidir; ba\u015fkas\u0131 tescil ettirirse markan\u0131z\u0131 de\u011fi\u015ftirmek zorunda kalabilirsiniz. Tescil, sahibine &#8220;inhisari&#8221; (tekelci) bir yetki verir; yani marka sahibinin izni olmadan kimse o markay\u0131 kullanamaz, taklit edemez. Ayr\u0131ca tescilli marka; lisans verilebilir, devredilebilir, rehnedilebilir veya miras b\u0131rak\u0131labilir somut bir malvarl\u0131\u011f\u0131 de\u011ferine d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka, bir i\u015fletmenin mal veya hizmetlerini, di\u011fer i\u015fletmelerin mal veya hizmetlerinden ay\u0131rt etmeyi sa\u011flayan; ki\u015fi adlar\u0131, s\u00f6zc\u00fckler, \u015fekiller, renkler, harfler, say\u0131lar, sesler ve hatta mallar\u0131n bi\u00e7imi gibi her t\u00fcrl\u00fc i\u015farettir. Marka, m\u00fc\u015fterinin zihnindeki g\u00fcven ve kalitenin simgesidir. Tescil, bu simge \u00fczerindeki hak sahipli\u011fini devlet g\u00fcvencesine al\u0131r. Tescilsiz bir markay\u0131 kullanmak m\u00fcmk\u00fcnd\u00fcr ancak risklidir; ba\u015fkas\u0131 tescil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-girisim-hukuku-soru-cevap"],"_links":{"self":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":1,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions\/220"}],"wp:attachment":[{"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girisimhukuku.com\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}